In this pilot episode of The Brave Bear Show, I talk to my business and marketing mentor and teacher George Kao. George used to make a six-figure living selling information via online courses and group coaching. Now he has found simplicity and joy in giving it all away for free. Tune in as George takes us through his journey from “worldly success” to benevolent marketing. And if you listen to the end, you’re in for a treat as George gives us a free mini-session on successful marketing principles any spiritual practitioner can use to build or expand their business.
Episode Quotables:
Try not to build business when you’re in financial stress, especially from the ground up. It is almost certain you will start to make decisions that you will later regret. – George Kao
Good will is so much more important for the longevity of our business than ‘oh, we just made some money.’ – George Kao
It’s my responsibility to promise as accurately as I can so when they buy they can go ‘ah, this not only met but exceeded my expectations.’ And that’s what we want to do for a business that is brave, authentic and that lasts and creates so much happiness and fulfillment for you and everybody that touches it. – George Kao
I knew I was on the right track because it gave me a greater feeling of inner peace, which is a number one symptom of real spiritual practice. – George Kao
I’m here to take a stand for people giving their all while they can. – George Kao
What if I only had one year left? What if I only had 12 months left to give what I had to give? What would I teach? Would I keep doing it how I’m doing it now or would I do it differently? – George Kao
When you give generously, you’ll find you have so much more to give than you did before. You’ll find yourself becoming way smarter faster. – George Kao
Episode Resources:
George’s top marketing principles for spiritual practitioners, in summary:
- Serve not sell.
- Align not persuade.
- Be conscious of the buying context and the buyer ladder.
Freebies from George (no opt-in needed):
Find George:
George is a business coach who is a champion for the values of trust and service in business—instead of the conventional predatory marketing that many companies practice. He has coached hundreds of clients since 2009, and now offers his comprehensive content for free through his website at www.georgekao.com.
